Huda Saeed Saif
* 1978 Sharjah, United Arab Emirates.
Some Vision. 2006
Double screen video installation
The video refers to the environmental damage in Al Kassara, a mountainous region in the Emirate of Sharjah where companies gain material for construction.
About the work
Al Kassara is a mountainous region in Sharjah where large companies are commissioned to level the mountains. As the owners and CEOs claim in their media, these leveled mountains are used to beautify cities and construct new towers and entertainment areas. Meanwhile, the ongoing demolition process damages the area. Thus billboards must fill the streets to promote a consumerist Iifestyle. One of those billboards says "Our vision is your future." With these messages, consumerist values are promoted and individual human existence is negated. Another billboard says menacingly "You have no existence and no future if you don't visit us!" Still another billboard says "We make your dreams come true!" The message is that your dreams only come true through consumerism.
© Text in the Sharjah Biennial 8 exhibition.
© Stills: Huda Saeed Saif. Repro: Haupt & Binder, Universes in Universe
Teil 1 der Fototour durch die Sharjah Biennale 8, 4. April - 4. Juni 2007. Direktorin der Biennale: Hoor Al Qasimi. Künstlerischer Leiter: Jack Persekian. Kuratoren: Mohammed Kazem, Eva Scharrer, Jonathan Watkins. 79 Beteiligte.