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Amman Design Week es una experiencia de inmersión bienal en el diseño y la cultura local y regional, centrada en la creación de un foro para el aprendizaje, el intercambio y la colaboración. Esta plataforma incentiva a los diseñadores a través de su programa integral de exposiciones curadas a gran escala, programas para estudiantes y la comunidad, talleres, charlas, concursos y eventos culturales.
Bajo el lema Possibilities, Amman Design Week 2019 aborda el diseño como un catalizador para soñar; el acto de imaginar lo que puede ser diferente de la forma en que es hoy y cómo encarar estos cambios. "Possibilities" es una celebración de lo ficticio, de lo incompleto y sin resolver. Invita a la creación de escenarios y narraciones por parte de los creadores y hacedores.
It may appear futile in the context of our current time and place to shift the focus of design from one that is preoccupied with the many urgent social and economic challenges to one that allows us to dream of new possibilities – or maybe it is specifically in this moment that it is the most relevant.
Shifting our reading of the everyday and the vernacular, the abandoned and the unused, the problematic and the unnecessary, allows our views on design to transcend from a performative and problem-based viewpoint to one that uses the existing as a toolbox for creation.
The 2019 edition aspires to be bigger and more inclusive than ever, expanding into Jordan’s capital city, Amman, and engaging multiple “districts” in its programming. Its largest exhibition, the Hangar Exhibition, is a curated show featuring diverse work by local and regional designers from across disciplines; architecture, product, fashion, furniture, and graphic design. Taking place at the old electricity Hangar in Ras El Ain, it is set to be curated by Noura Al Sayeh-Holtrop (see the biography).
Amman Design Week 2019 will also see the return of the Crafts District, a social space and showcase that merges contemporary design practice with traditional craft and cultural heritage in Jordan, as well as the Student Exhibition, highlighting innovation and research by design students across the country.
The nine-day event, which last took place in October 2017, has grown to become a pivotal event in the region, and has experienced audience numbers of 89,000 visitors who came out to see works by 160 participating designers and 50 participating spaces across the city.
Amman Design Week team:
Rana Beiruti - Director
Walid Jankhut - Deputy Director
Muna Al Fayez - Exhibitions & Programs
Hala Haddadin - Design Coordinator
Yara Hindawi - Communications & Marketing
Ahmad Zatari - PR & Media
Rasha Tabbalat - Graphic Design
Machiel Van Nieuwenhove - Production
Greater Amman Municipality:
Lubna Huneiti - Project Director - Greater Amman Municipality
Noura Al Sayeh-Holtrop - Curator of the Hangar Exhibition
Arini (Liyan Jabi, Sara Yaseen, Mohammad Jabi, Heba Najada, and Jafar Jabi) - Curators of the Crafts District
Huda Schmitshuijzen AbiFarès - Curator of Jordan Script Routes
Graphics and Web:
Mothanna Hussein and Saeed Abujaber (Turbo)
2018/2019 Advisory Circle:
ADW's panel of advisors is made up of individuals who have always been part of Amman Design Week, and supportive in its development from its first beginnings: Abeer Seikaly, Ammar Khammash, Lara Zureikat, Lina Asfour Kanafani, Dr. Mohammad Al Asad, Nora Akawi, Sahel Al Hiyari