6 - 14 October 2017
Co-Directors: Rana Beiruti & Abeer Seikaly
Under the slogan ‘Design Moves Life Moves Design’, Amman Design Week 2017 is celebrating the creative power that is generated in the act of coming together, mobilizing, and exchanging knowledge and inspiration.
As a platform for local and regional design and culture, Amman Design Week is focused on creating a forum for learning, exchange and collaboration. The nine-day celebration focused on the theme of ‘movement’ – both physical and social – offers a rich and innovative program that strives to unveil the inherent potential of Jordan’s design landscape, and create a dynamic platform for exploring the strong and often imperceptible impact design has on life.
Activities include a series of curated exhibitions, tours and mobile experiences, workshops, talks, film screenings, cultural events and over 50 participating spaces across the city.
The 2017 design exhibition takes place at the Amman Electricity Hangar in Amman’s Ras El Ain neighborhood. Curated by Ahmad Humeid, CEO and founder of SYNTAX, the Hangar Exhibition showcases innovative works by over 100 local and regional designers that explore the value of design as a way to tackle challenges, create opportunities and contribute to a richer life.
This year also witnesses the return of the pop-up Crafts District, introduced last year as a space dedicated to celebrating the social and critical discourse of crafts and making. Taking place in an open-air structure designed by architect Dina Haddadin and at the Al Hussein Cultural Center, this years Crafts District offers a series of demonstration booths, pop-up shops, design installations, cultural activities, and a selection of craft artisans working with a variety of materials.
The Crafts District also features a curated food program entitled ‘Mouneh’ – meaning ‘pantry’ in Arabic – that focuses on the practice of regional food preservation, curated by Shermine Sawalha.
Learning will continue to be the core focus of Amman Design Week, and this year hosts its first Student Exhibition – the result of a year long mentorship program – as well as a diverse series of workshops, talks and discussion panels geared toward raising awareness on the elements of design and the impact it creates over our daily lives.
As an embodiment of the concept of movement, this year’s edition of ADW focused on expanding the event’s reach, focusing on programs that can target schools in governorates beyond Amman and working with communities nationwide to offer a glimpse into the power of design. With a wide array of tours, mobile experiences, and the traveling Mobile MakerSpace, the kinetic nature of this year’s edition will be perceptible at every touch point.
ADW presents a series of workshops and talks that range from introductory level sessions for the general public to intensive learning experiences targeted at designers wishing to expand their horizons and hone their skills. The series connects the general public with local, regional and international designers’ work and ideas, and addresses issues of design practice, process, theory, management and technique.